A page for your business is separate from your personal Facebook page. In fact, Facebook recently made some updates to the "pages" feature which allow you to receive notifications and post on Facebook as your business identity instead of just as your personal identity. (A major improvement for privacy and clarity, in my opinion). Instead of "friending" you personally, people "like" your business and can follow your business posts. For example, you can post photos of your products, post links to your listings, post special sales and coupon codes, etc.
Here are some examples of Facebook pages belonging to our EtsyNEAT members:
How do you create a page for your business?
It's very simple. Follow this link: Create a page. The first three choices are "Local Business", "Company", and "Brand or Product". Choose the one that is most appropriate for your business and you will be prompted to select a sub-descriptor from a list.
Facebook provides links to help you set up your page-- I recommend that you follow all of them. You will want to have some PHOTOS selected for your page.
How do you get people to "like" your page?
Inviting your friends and family to "like" your page is the first step to developing fans.
Post your Facebook link as a comment on this blog post, as well as to any team forums in which you participate.
Cross-promote by including your Facebook link in your Etsy profile, your Twitter account, and in your blog (if you have one).
You can also purchase targeted ads which will appear on the side of certain user's Facebook pages. User "elgarbo" posted a thread in the Etsy forums about how to use Facebook ads-- It's very informative. Read the thread here.